Transforming Challenges into Opportunities.

Expert consulting services for market expansion and sustainable growth

MLB CG we create solutions for developing strategic, commercial, and operational capabilities that guarantee YOUR success

We empower businesses to overcome complex challenges and seize opportunities, driving growth and success through expert collaboration and real-world insights. Specializing in Go-to-Market Strategies, Market Commercialization, Operational Excellence, Tailored Solutions, and Commercial Management, we are your partner in achieving sustainable business outcomes.

WHAT WE BRING

Over 60 years of combines expertise and experience in growing lifesciences companies

Expertise & Experience

With over 60 years of combined experience in S&P100 industry giants, we have honed a deep expertise in driving growth for challenging businesses

Real World Insights

Through tailored strategies built from firsthand experiences, we provide solutions grounded in practical applications

We are your partners, we foster long-term relationships collaborating closely with our customers

Partnership Approach

We are committed to fostering long-term relationships, our primary focus is to empower your business, helping to achieve your goals by collaborating closely and serving as an extension of your teams

We foster the growth of your business, enhancing your current capabilities

Foster Growth

We develop data-based tailored solutions that enhance your current capabilities to drive measurable growth and improve business performance

Our Services

Go-to-Market Strategies

We design and execute effective, innovative, and proven sales & marketing strategies to expand market share, enter new markets, and optimize growth potential while minimizing risks and costs.

Operational Excellence

We improve the profitability of your business by exploring the most important operational challenges to develop and implement practical strategies that solve them with the available resources.

Tailored Services & Solutions

We identify the needs of your customers to transform your business model by designing services that provide added value to your client, and that differentiate your value offer and portfolio.

Commercial Management & Referrals

We offer commercial channel management services to optimize channel performance, ensuring alignment with your strategic objectives, and maximizing market penetration.

César Bernal

César is a distinguished executive leader in the Life Sciences industry with a proven track record of driving exceptional growth, implementing innovative strategies, developing talent, and achieving market dominance across Latin America. His career spans over two decades, marked by his outstanding accomplishments at global healthcare giants such as Johnson & Johnson, Medtronic, and Stryker Corporation.

“You are as strong as the team you inspire to achieve things that seem out of reach, out of their imagination and out of normal… don’t be normal, be as outstanding as you dream you can be”

Gilda Labarthe

Gilda is a meticulous, accomplished, and results-driven executive with extensive experience in developing and executing comprehensive sales and marketing strategies within the healthcare industry across Latin America. She is a strategic and customer-centric professional with a proven track record of creating innovative and evolving healthcare product strategies to maximize commercial success and profitability.

“Wild dreams are the seeds of innovation, and leadership is the capacity to nurture those seeds into reality through teamwork and relentless execution.”

Carla Maluly

Carla is a Biomedical Engineer with over 20 years of experience in multiregional strategic leadership roles including areas such as commercial, innovation, services control and operation, and tailored commercial solutions development in the Life Sciences Industry.
Her inspiring leadership, high-performing teams assemble, and relentless client focus have fueled her successful career, having efficiency, continuous growth and innovative ideas execution as her personal trademark.

“Take the risk. Propose the idea and challenge the status quo. Daring greatly as the man in the arena will fill every day with purpose. That itself is a great victory”

Our Team

WHAT WE HAVE ACCOMPLISHED

Implemented Success Stories

Implementing a Multi-Region Open Innovation Framework:

We developed an Open innovation framework that allowed a major Medtech Company to partner with Innovation Hubs and Startups around Latin America, fueling the assembly of ad-hoc solutions for their Client´s most actual needs.

Created during the pandemic, this framework prevails to date and has provided a funnel of nearly 5000 ideas for Hospitals with a 13% implementation rate for the selected solutions through the region.